How Queen Zulu, Dr. Macias, Lost Her Home, Then Built A Cannabis Empire And Inspired Brittney Griner
Dr. Chanda Macias: A Trailblazing Pioneer in the Cannabis Industry
Early Life and Struggles
Growing up in a working-class family, Dr. Chanda Macias faced significant challenges. As a single mother, she overcame adversity and pursued higher education, graduating from Howard University and the University of Maryland.
Her childhood experiences in the war on drugs and systemic injustices sparked her passion for exploring cannabis's potential as a therapeutic tool.
Discovering Cannabis Medicine
While studying prostate cancer, Macias became intrigued by anecdotal evidence and scientific research suggesting cannabis's potential for alleviating cancer symptoms. She realized the need for safe and legitimate access to this plant.
Despite facing resistance within the academic community, Macias remained determined to bridge the gap between scientific rigor and the compassionate use of cannabis.
Entering the Cannabis Industry
In 2012, Washington, D.C. announced dispensary licenses. Macias seized the opportunity, although the application process was rigorous.
She immersed herself in the industry's best practices, traveled to California to gain expertise, and assembled a solid vision for her dispensary. However, securing a location and funding proved to be significant obstacles.
"I stopped paying my mortgage and moved my family into a 900-square-foot apartment so I could afford the lease," Macias recalls.
Overcoming Roadblocks
Even after winning her license, Macias encountered numerous challenges. Her landlord revoked her lease, forcing her to find a new location under severe time constraints.
She also faced difficulties in obtaining cannabis products due to the dominance of vertically integrated growers. Despite setbacks, Macias never wavered and received support from Corey Barnett, a Black grower, who provided her with the initial supply she needed to open her dispensary.
The National Holistic Healing Center
The National Holistic Healing Center opened its doors in 2015, marking a significant milestone in Macias's journey. However, the dispensary faced hurdles in a market dominated by vertically integrated growers.
Through education and building trust, Macias gradually grew her customer base. The dispensary's success became a testament to Macias's perseverance and the power of community care.
Expanding Horizons: Louisiana and Southern University
In 2017, Macias ventured into Louisiana to revive Southern University's floundering medical cannabis program. Facing skepticism in a community affected by the war on drugs, she used her expertise and advocacy to raise funds and establish the university as the first HBCU to legally grow and manufacture medical cannabis.
Becoming Queen Zulu
Amid her groundbreaking work, Macias was unexpectedly chosen as Queen Zulu for New Orleans' Mardi Gras. Initially met with resistance due to her cannabis affiliation, she used her platform to foster dialogue and break down stigma.
Despite facing threats, her courage and determination won over her detractors, transforming her reign into a turning point for both her and the Zulu community.
Women Grow: Empowering Women in Cannabis
Macias joined Women Grow, a national platform for empowerment, mentorship, and education within the cannabis industry. She became Chairwoman of the Board and later, CEO, using her experience to promote equity, intersectionality, and the advancement of women in cannabis.
Hope: A Cannabis Product for Autism
Through a collaboration with autism advocate Erica Daniels, Macias developed Hope, a cannabis product line tailored to children with autism. The product's success not only generated revenue but also provided relief and improved quality of life for countless families.
Advocacy and Leadership
Macias is a staunch advocate for equity and progress in the cannabis industry. She critiques systemic barriers, warns of the potential dominance of Big Pharma, and advocates for policies that support diversity and accessibility.
As a leader, Macias mentors new license holders, shares operational insights, and lobbies for policy changes that benefit small businesses. Her personal stories and insights underscore the power of cannabis as medicine and the transformative effects it can have on individuals and communities.
Legacy and Impact
Dr. Chanda Macias's journey is a testament to resilience, determination, and the belief in cannabis's potential for good. Her unwavering commitment to breaking barriers, empowering women, and advocating for equity has left an enduring legacy in the cannabis industry and beyond.